In March 2010, it was reported that Sony Pictures Animation is developing a 3-D computer-animated Popeye film, with Avi Arad producing it. In November 2011, Sony Pictures Animation announced that Jay Scherick and David Ronn, the writers of The Smurfs, are writing the screenplay for the film. In June 2012, it was reported that Genndy Tartakovsky had been set to direct the feature, which he planned to make "as artful and unrealistic as possible." In November 2012, Sony Pictures Animation set the release date for September 26, 2014, which was, in May 2013, pushed back to 2015. In March 2014, Sony Pictures Animation updated its slate, scheduling the film for 2016, and announcing Tartakovsky as the director of Hotel Transylvania 2, which he was directing concurrently with Popeye.
On September 18, 2014, Tartakovsky revealed an "animation test" footage, about which he said, "It's just something that kind of represents what we want to do. I couldn't be more excited by how it turned out." In March 2015, Tartakovsky announced that despite the well-received test footage, he was no longer working on the project, and would instead direct Can You Imagine?, which is based on his own original idea. Nevertheless, Sony Pictures Animation stated the project still remains in active development. In January 2016, it was announced that T. J. Fixman would write the film.
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